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Im really not sure the mana is ideal for such an approach, however

Premium Price and Position The impression of exclusivity can lead consumers to expect your product to be a particular price

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What As High As Really Means At a recent investor conference, Amex CFO Christophe Le Caillec put the strategy plainly: We want to find the exact point that will take you over and make you react to an offer not below, not too high, just the perfect offer. That's not a consumer-friendly policy dressed up in nice language it's a profit optimization strategy