True Color Conditioner creme and subtracting what you don't

and subtracting what you don't want: frizz

Wring every ounce of beauty and confidence from your DIY blowout with one of our latest styling launches

No build-up

The breakthrough crème not only cuts down on drying time (helpful on time-crunched mornings - and healthier for your strands

True Color Conditioner creme and subtracting what you don'tReinventing how to wash in 3 unrivaled steps. Step 3 in Rita's True Color Revolution. Specially designed for color treated hair, this color protecting conditioner richly hydrates without weighing hair down. Infused with Japanese Camelia Oil to leave strands feeling silky and manageable. Rita's fade defying complex protects color from UV, environment and heat tools, preventing breakage while providing lustrous sheen. SAFE FOR ALL HAIR TYPES AND