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the team was never profitable
Organized by legendary dis jockey Alan Freed and local record store owner Leo Mintz
WXVX 1510 A
Based on the fifteenth century Romanian ruler Wallachia Vlad III Dracula
WLRS "The Walrus" 102 FM Size:4X the team was never profitableWLRS took to the airwaves in 1964 under the auspices of the Louisville Radio School, thus the call letters. It was one of the few stand alone FM stations in Kentucky, meaning it did not have an AM sibling station. By 1978, it had developed an Album Oriented Rock format and was topping the ratings in Louisville. In 1991 it switched to adult contemporary and re branded as Mix 102. In 1997, it became "The Walrus," and changed its format to alternative
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