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Over the decades of intense promotional activity, [Plaintiff] has advertised its products using many different themes, but never did it advertise that consumers should look for any of the things it now claims constitute protectable trade dress as source-identifiers, such as eyelets, lug soles, the collar, and so on, let alone all the elements together. Ineffective Look-For Advertising According to the court in TBL , customers will not typically see a design as indicating a unique source of goods

Chiffon fabric has a lightweight feel

Try different options: Even if you have a specific idea in mind, try on different dresses

Seamless underwear is also key